An increasing number of public places – such as shopping malls, plazas, bus terminals, hospitals, banks, cinemas, and many other locations where groups of people gather – are moving away from traditional poster advertising and information displays; turning to digital signage, instead.
One advantage of digital signage is that traditional advertising is static and quickly becomes boring, whereas digital signage constantly changes color, shape, and wording to produce a dynamic impact when delivering a product's marketing message or introducing a company's corporate image. Another huge advantage of digital signage is that its messages are delivered in real time. Presenting up to the minute schedule information in locations such as airports, train terminals, and bus stations is critical for passengers having to make connections – something static displays, which quickly become outdated, are unable to achieve in a speedy and efficient manner.
To help these sites satisfy the demand for real-time, content rich information transmission and make the most effective use of digital signage, ATEN has developed a number of solutions that deliver high quality audio/video data over extended distances from a single source to multiple displays located throughout the public area.